Bartosz Bednarek
- Mar 15
- 4 min read

Artificial intelligence tools for managers - how to use AI in business

Discover the most popular AI tools for managers and increase the efficiency of your business

"Artificial intelligence is not the future, it is already the present. If you want to be a leader in your industry, you must harness its potential." - Bill Gates

Present

In today's fast-changing world and developing technology, artificial intelligence (AI) cannot be neglected in business. There are many AI tools that can help managers in various industries and sectors in decision-making, process automation, and increasing business efficiency. In this article, we will present the most popular AI tools for managers.

CRM systems CRM

Customer Relationship Management (CRM) systems are tools that use machine learning algorithms to analyze customer behavior and deliver personalized offers. This allows managers to better understand their customers, their preferences, and needs. CRM systems also allow for automation of customer service processes and increasing the effectiveness of marketing campaigns.

CRM systems are crucial for the survival and development of companies in today's business world. With them, we can better understand our customers and tailor our products and services to them. Nowadays, more and more CRM systems use artificial intelligence technologies to further improve their functionalities.

Salesforce uses AI for data analysis, process automation, and report generation. Its main advantage is the huge amount of functionality that allows the system to be customized to the needs of every company. However, the complexity of the system may require a longer implementation and learning period.
Microsoft Dynamics 365 allows companies to better manage their customer contacts, sales, and marketing. Its advantage is integration with other Microsoft tools such as Office 365, making it easier to manage documents and plan meetings. The disadvantage may be a lack of flexibility in adapting the system to the individual needs of the company.
HubSpot's advantage is ease of use and flexibility in adapting the system to the individual needs of the company. The disadvantage may be a lack of some functionalities that can be found in other CRM systems.
Zoho CRM provides ease of use and flexibility in adapting the system to the individual needs of the company. The disadvantage may be a lack of some functionalities that can be found in other CRM systems.

Business Intelligence

Business Intelligence is a set of tools for analyzing business data that uses machine learning algorithms to detect trends and patterns in business data. This allows managers to better understand their company and its environment, and make better business decisions. BI tools also allow for the automatic generation of reports and presenting results in a visual format.

Tableau is a tool that uses artificial intelligence to analyze data and generate reports. Its advantage is ease of use and speed of report generation. Its disadvantage may be the relatively high cost of the license.
Microsoft Power BI is a Business Intelligence tool that uses artificial intelligence to analyze data and generate reports. Its advantage is ease of integration with other Microsoft tools such as Excel and SharePoint. Its disadvantage may be the difficulty in customizing the system to the individual needs of the company.
QlikView's advantage is the speed of report generation and ease of use. Its disadvantage may be the difficulty in integrating with other tools.
SAP BusinessObjects' advantage is the flexibility in customizing the system to the individual needs of the company. Its disadvantage may be the relatively high cost of the license.

Chatbots

Artificial intelligence applications, called chatbots, allow for conversing with customers by answering their questions and helping to solve problems. Chatbots enable the automation of customer service processes and increase customer satisfaction.

Sentiment analysis

Sentiment analysis tools use machine learning algorithms to analyze expressions of feelings and emotions in online content such as product reviews, forum posts, and social media. This allows managers to better understand their customers and respond to their needs.

Predictive analysis

Predictive analysis tools use machine learning models to forecast future business outcomes such as revenues, costs, and risks. This enables managers to make better business decisions and minimize risk.

Process automation

Business process automation tools use machine learning algorithms to automate repetitive business processes such as order processing, customer service, and human resource management. This enables managers to save time and increase business efficiency.

Automatic report generation

Business intelligence tools for automatic report generation use machine learning algorithms to automatically generate business reports such as financial analyses, sales reports, and marketing reports. This enables managers to save time and increase business efficiency.

Decision support

Tools for decision support use machine learning models to provide managers with data and guidance that help them make better business decisions. This allows managers to make better decisions and minimize risk.

Data visualization systems

Tools for visualizing business data use machine learning algorithms to present business data in a visual form, such as charts, tables, and heat maps. This allows managers to better understand their business data and make better decisions.